Green and sustainable transportation has emerged as a mandatory task in alignment with climate change issues globally. In South Korea, fuel cell hydrogen vehicles (FCEVs) are considered to be an alternative to manage the global climate change paradigm and for local fine dust problems. However, low public acceptance is the greatest barrier to the growth of FCEVs and the hydrogen economy. To address this issue, this article discusses possible strategies for enhancing public acceptance of H2 stations using SWOT-AHP methodology and an additional focused group interview. As a result, the strength factor was the highest 1st class priority factor. In the 2nd class, the SO and ST strategies are highly recommended for enhancing public acceptance of H2 infrastructure. This article concludes with practical policy suggestions and alternatives, highlighting the importance of active research and development for hydrogen safety and the need for government-driven support. (C) 2021 Hydrogen Energy Publications LLC. Published by Elsevier Ltd. All rights reserved.