The energy transition is not something that awaits us in the next decade. On the contrary, it is a process in which we are already deeply enrolled. The main step towards the creation of a carbon-neutral society is the implementation of renewable energy sources (RES) as replacements for fossil fuels. Given the intermittency of RES, energy storage has an essential role to play in this transition. Hydrogen technology with its many advances was recognized to be the most promising choice. As multiple hydrogen applications were researched relatively recently, the current development of its technology is not yet on the large-scale implementation level. With the increasing number of studies and initiated projects, the utilization of hydrogen's immense ecological potential is to be expected in the next few decades. New innovative solutions of hydrogen technology that includes hydrogen production, storage, distribution, and usage, are permeating all industry sectors. In a rapidly changing world, technological advances bring forth public discussions, that are a deciding factor whether society will be able to adapt and accept those new contributions or reject them. Currently, hydrogen is the best associated with fuel cell electric vehicles which emit only water vapour and warm air, producing no harmful tailpipe emissions. As various scientists are stressing the gravity of climate change effects that are reaching the physical environment, ecosystems, and humanity in general, concern for the future is becoming the main global topic. Consequently, governments are implementing new sustainable policies that promote RES as a substitute for fossil fuels. Increasing progress in hydrogen technology instigated nations worldwide to incorporate hydrogen in their energy legislations and national development plans, which resulted in numerous national hydrogen strategies. This work shows the progress of hydrogen taking its place as a key factor of the future green energy society. It reviews recent developments of hydrogen technologies, their social, industrial, and environmental standing, as well as the stage of transitioning economies of both advanced and beginner countries. An example of the ongoing energy transition is Croatia, which is in the process of implementing a hydrogen strategy with the ambition to be able to one day equally participates in the rapidly emerging hydrogen market. (C) 2020 Hydrogen Energy Publications LLC. Published by Elsevier Ltd. All rights reserved.