This paper discusses the conceptual design of a scalable and reproducible hydrogen fueling station at Santa Monica, California. Hydrogen production using renewable energy sources such as biogas, which accounts for 100% of the total production, has been discussed. The fueling station consists of a direct fuel cell (DFC) 300 fuel cell for on-site generation of 136 kg/day of hydrogen and 300 kW of electric power, five hydrogen storage tanks (storage capacity of 198 kg of H-2 at 350 and 700 bar), four compressors which assist in dispensing 400 kg of hydrogen in 14 h, two hydrogen dispensers operating at 350 bar and 700 bar independently and a SAE J2600 compliant hydrogen nozzle. Potential early market customers for hydrogen fuel cells and their daily fuel requirements have been computed. The safety codes, potential failure modes and the methods to mitigate risks have been explained. A well-to-wheel analysis is performed to compare the emissions and the total energy requirements of conventional gasoline and fuel cell vehicles. Copyright (C) 2011, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.