Over the last several decades, hydrogen fuel cell vehicles (FCVs) have emerged as a zero tailpipe-emission alternative to the battery electric vehicle (EV). To address questions about consumer reaction to FCVs, this report presents the results of a "ride-and-drive" clinic series (N = 182) held in 2007 with a Mercedes-Benz A-Class "F-Cell" hydrogen FCV. The clinic evaluated participant reactions to driving and riding in an FCV, as well as vehicle refueling. Pre-and post-clinic surveys assessed consumer response. More than 80% left with a positive overall impression of hydrogen. The majority expressed a willingness to travel 5-10 min to find a hydrogen station. More than 90% of participants would consider an FCV driving range of 300 miles (480 km) to be acceptable. Stated willingness-to-pay preferences were explored. The results show that short-term exposure can improve consumer perceptions of hydrogen performance and safety among people who are the more likely early adopters. (c) 2009 Professor T. Nejat Veziroglu. Published by Elsevier Ltd. All rights reserved.